6 in 10 Millennials use chatbots and AI to choose Christmas gifts
6 in 10 Millennials use chatbots and AI to choose Christmas gifts
Blog Article
The holiday season is approaching, and with it comes the race to find the perfect gift that combines originality, utility and an affordable budget. Technological tools, such as chatbots and platforms powered by artificial intelligence, have become great allies, offering personalized recommendations, managing purchases and even optimizing the shipping process.
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According to recent data from , an omnichannel communications company, last Black Friday there were 52% more interactions than last year, and the preferred channel for purchases was WhatsApp.
Likewise, the most in-demand items during last year's Christmas celebrations included clothing, footwear and technology Cayman Islands WhatsApp Number Lists products. The pressure to find unique and meaningful gifts for loved ones has led many consumers to turn to technology as a practical and efficient solution, much like a personal assistant.
A clear example of this trend is the use of chatbots, which act as virtual personal assistants. These tools allow users to explore product catalogues, identify trends, filter options according to specific interests and set budgets to find the ideal gift.
Highlights that 88% of Generation Z and 82% of Millennials say that artificial intelligence has significantly improved their shopping experience. In addition, more than 60% of Millennials use chatbots to receive suggestions and buy gifts on key dates such as Christmas, while 65% of Centennials prefer them for the speed and simplicity they offer.
What's trending this year? Recent searches on artificial intelligence platforms, such as and other similar tools, have revealed WhatsApp Number Database the most popular trends for Christmas gifts in 2024. Among the most searched options are:
Personalized tech gifts: According to data collected from searches on and other platforms, gadgets such as noise-cancelling headphones, smartwatches and smart home devices are among the favorites.
Non-material experiences and gifts: A consumer trend analysis by Statista shows that subscriptions to streaming services, culinary experiences and weekend getaways are on the rise.
Sustainable and eco-friendly products: According to a Forbes report, the demand for gifts such as clothing made from recycled materials, self-cultivation kits and plastic-free products has increased significantly this year.
Educational and technological toys : According to Insider Intelligence's e-commerce trends study, programmable robots, drones, and STEM kits are highly valued gifts for children and teenagers.
Chatbots can also detect these search patterns and suggest options in line with the latest trends. They can even personalize recommendations based on the recipient's specific preferences, from hobbies to favorite colors or styles, making them an indispensable ally for those looking to get their gifts right.
The new approach of young generations Centennials and Millennials are leading the change in how gifts are perceived and made. Beyond investing large sums of money, these generations prioritize personalization and the meaning behind the gift. According to Accenture’s “Digital Generation” report, 75% of young consumers prefer gifts that offer meaningful experiences over material objects.